ABOUT

Marketing By Design was created to offer a range of strategic marketing, communications and public relations services. Laura Walsh has worked with a wide range of business types. However, the majority of her work has been with medical group practices, hospitals, and other allied health professionals in many different markets across the country.

Laura works closely with clients to understand their business philosophies and marketing goals, their corporate cultures, and the internal and external audiences they serve. Ultimately, her goal is to help each client's business grow and prosper. 

 

She sees her role as a resource to either supplement a client's internal capabilities or to provide the expertise or manpower the organization may not have in-house. 

Laura Walsh, MA, APR

Laura Walsh is an experienced marketing and public relations professional with proven ability to create, organize and execute successful integrated marketing communications plans and strategies in competitive environments. Laura is an innovative thinker able to define, analyze and develop creative and cost-effective relationship marketing and public relations programs to foster organization growth. She holds a Bachelor of Arts degree in Education, a Master of Arts degree in Communication, and she is accredited by the Public Relations Society of America.  Laura is an award winning communicator and graphic designer.

Experience

Regional Director of Marketing: Utah Market - IASIS Healthcare

Provided overall coordination of the marketing effort for five hospitals and the multispecialty employed Physician Group of Utah.

 

Physician Group of Utah Director of Marketing

The IASIS Healthcare employed physician group with 135 providers representing 25 specialities in 43 office locations in the greater Salt Lake City market.

 

Director of Communications - CommunityCare

A 60+ provider (FQHC) primary care practice with 20 locations serving over 55,000 patients in the greater Austin market.

 

Director of Marketing & Education – Austin Heart

A 48-physician cardiovascular group with 12 locations in Central Texas

 

Owner/Principal - Walsh & Walsh Consultants

A strategic planning, marketing and public relations consulting firm providing services to hospitals, physician practices, healthcare ancillary service organizations, as well as other professional services organizations in finance, accounting and law.

 

Recognition

 

Laura’s work has won dozens of awards in healthcare marketing recognition programs including:

The IABC Gold Quill Awards

AMA Academy of Health Services Marketing

International Association of Business Communicators (IABC)

Best of Texas Awards

The Healthcare Marketing Report

The country’s largest annual healthcare marketing competition

 

Most recent awards

2016 Healthcare Marketing Report – Silver Award OctoBOOfest community event

2016 Healthcare Marketing report – Gold Award Service Excellence Program

2016 Healthcare Marketing Report – Bronze Award Magazine Advertising Series

1114 S. Elk Ridge Drive

Payson, Arizona 85541

512-705-8055

© 2017 by Laura L. Walsh